Self-Driving Car Fleet Commercial: 2021
INT. BEDROOM - DAY
A teenage GIRL is sitting on her bed working on homework. Her head is bobbing to music bumping in her headphones.
A smartphone beeps from the bedside table. The girl picks it up. Chat bubbles appear in the air around her as she uses her phone.
MESSAGE FROM FRIEND
beach trip tonite?
GIRL (MESSAGING)
lets do it
CLOSEUP: PHONE SCREEN
The girl launches a brightly colored app on her phone. She presses a button that says “Day Trip”.
INT. BEDROOM - DAY
The girl swipes through her options on her phone. As she swipes, her dorm room dramatically swipes away, replaced by each destination, surrounding the girl like she’s being magically transported: downtown, nature hike, theme park. Each destination appears with a badge in the corner that reads “Travel time: N hrs”. She chooses a beach that’s two hours away. It looks like sunset at the beach.
CLOSEUP: PHONE SCREEN
A carousel appears with silhouettes of vehicles. The girl flicks through the available vehicle types. Each one has a badge in the corner that reads: “Up to N passengers” until she stops on an eight-passenger, fun-looking, rounded box on wheels. She selects it.
INT. BEDROOM – DAY
The bedroom has returned to normal. All these simulated smartphone actions are happening very quickly. You’re not meant to study them, only to perceive the gist of them as they whizz past.
A title hovers in the air, as if projected from her phone: “Invite Friends”. The girl taps her phone several times. Each time she taps, an avatar bubble appears in the air next to her. It’s all the friends she’s inviting on the beach trip.
The girl taps a big “Book It” button.
EXT. DORMITORY - AFTERNOON
A boxy-looking van pulls up outside the girl’s dorm. The cool-looking sidedoor juts open as the van rolls to a stop, electric motor idling. The girl’s FRIENDS are already inside, laughing, waving her in, bracelets jangling in the summer sun.
INT. VAN - AFTERNOON
Everyone inside the van is partying. A TV is playing a movie, or maybe a video game, or karaoke. All the seats face inward. There is no steering wheel, no bucket seats. The girl finds a spot on the wraparound bench seating and fastens her seatbelt like it’s a muscle memory.
EXT. BEACH - SUNSET
The van pulls up in the immediate foreground, perfectly-centered in our field of view. The sun is setting in the distance, so the van is heavily silhouetted. It’s shaped just like the silhouette we saw earlier in the smart phone app. The crazy door opens and silhouettes of the kids pour out of the van and onto the sand. As they run down to the water, the title appears in a bright, thin, white font:
U B E R