Unanswered Questions About Apple Watch Versus App-Driven Businesses

Some questions I’ve been wrestling with in the runup to the launch of the Apple Watch this week. But first, a quote from Wired’s entertaining post iPhone Killer: The Secret History of the Apple Watch:

Along the way, the Apple team landed upon the Watch’s raison d’être. It came down to this: Your phone is ruining your life. Like the rest of us, Ive, Lynch, Dye, and everyone at Apple are subject to the tyranny of the buzz—the constant checking, the long list of nagging notifications. “We’re so connected, kind of ever-presently, with technology now,” Lynch says. “People are carrying their phones with them and looking at the screen so much.” They’ve glared down their noses at those who bury themselves in their phones at the dinner table and then absentmindedly thrust hands into their own pockets at every ding or buzz. “People want that level of engagement,” Lynch says. “But how do we provide it in a way that’s a little more human, a little more in the moment when you’re with somebody?”

  1. I’m casually lumping together IAP-fueled games, passive content streaming apps, ad-based social networks, etc. 

|  6 Apr 2015