Tyler Hall’s Candid Look at the Financial Side of Building Mac Apps

Tyler Hall responds to my post from earlier today about the financials behind Unread:

Well, it’s my experience that you CAN build a sustainable software business selling to consumers as an independent developer. You just can’t do it in the App Store any longer – if you ever could.

You need to start building for the Mac, where you can charge a fair price, sell directly to your customers, and charge for upgrades. Even then, success won’t happen overnight. But it is doable.

Also, Mac sales are up 18 percent year-over-year, while iPad sales are down. It looks like the Mac isn’t just sticking around. It’s thriving.

|  28 Jul 2014