The New Austerity
An excerpt from White Noise by Don DeLillo:
We ran into Murray Jay Siskind at the supermarket. His basket held generic food and drink, nonbrand items in plain white packages with simple labeling. There was a white can labeled CANNED PEACHES. There was a white package of bacon without a plastic window for viewing a representative slice. A jar of roasted nuts had a white wrapper bearing the words IRREGULAR PEANUTS. Murray kept nodding to Babette as I introduced them.
“This is the new austerity,” he said. “Flavorless packaging. It appeals to me. I feel I’m not only saving money but contributing to some kind of spiritual consensus. It’s like World War III. Everything is white. They’ll take our bright colors away and use them in the war effort.”
He was staring into Babette’s eyes, picking up items from our cart and smelling them.
“I’ve bought these peanuts before. They’re round, cubical, pockmarked, seamed. Broken peanuts. A lot of dust at the bottom of the jar. But they taste good. Most of all I like the packages themselves. You were right, Jack. This is the last avant-garde. Bold new forms. The power to shock.”