Last week’s issue of the New Yorker offerred me my first glimpse of the “Magazines: the Power of Print” campaign announced by five major publishers on March 1st. Here are some photos I took of the ad. This is, after all, about the quality of paper over pixels:
The logo is a very clever mashup of iconic magazine titles. As for the campaign itself, I wish them the best of luck. I can’t speak for any other title, but The New Yorker is consistently worth the investment of time and attention.